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AmbITion Roadshow Yorkshire in Partnership with Shift Happens 2.0

Monday, June 29, 2009 from 9:45 AM to 5:00 PM (GMT)

York, United Kingdom

AmbITion Roadshow Yorkshire in Partnership with Shift...

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AmbITion Roadshow Yorkshire Ended Free  
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AmbITion and Arts Council England, Yorkshire invite you to the AmbITion/Digital Opportunities Roadshow in Partnership with Shift Happens 2.0
Organisations 2.0, the RFO in the Digital Age
The AmbITion Roadshow is running in partnership with Shift Happens 2.0, building on the success of the first Shift Happens conference last summer.

 

The events are separate, but designed to complement each other. The AmbITion Roadshow is free, and it’s programme runs from 10am – 5pm on 29th June. The end of the Roadshow merges with the beginning of Shift Happens 2.0 starting at 4pm 29th-30th June, which you can attend, but please book separately.
Do consider attending both events – Shift Happens will complement your AmbITion roadshow experience with inspiring speakers that include Charlie Leadbeater, Bill Thompson, Andy Hobsbawm, Lyn Gardner, Lucy Wurstlin and the National Theatre. To find out more and book your place visit shift-happens.co.uk.

 

AmbITion invites you to a day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age. Gain practical hands on experience of the Web 2.0 environment with hands-on sessions to inspire and provoke creative thinking on how to integrate Web 2.0 into your organisation. The Roadshow will showcase some of the most exciting models via talks, masterclasses and practical immersive sessions, and show you how to use them to their full potential. We will try to answer the following questions:
  • What technology and tools are available?
  • How do I use it?
  • Why would I want to use it - what are the benefits?
  • What does it mean for the artistic and creative process?
  • What does it mean for our management and organisational environment?
  • What role can technology play in audience development?
  • What about the future?
  • Why?
    The phrase Web 2.0 is being increasingly used, but often with little understanding of what it means. Web 2.0 offers genuine interactivity. It’s a two-way process that enables us to build communities, engage in dialogue and enrich experiences. This can include websites, YouTube, MySpace, Second Life, Facebook, mobile technologies among many others. This is not about grafting a token ‘digital’ strand to our activity, it's about changing the way we do things, as our audiences are. The good news is it doesn't need to be difficult, or expensive.
    The AmbITion project was a 2 year Arts Council England initiated programme to advance selected organisations’ operating and artistic use of new technologies. The national programme of Roadshows will disseminate learning gained through the project.
    Who?
    Chief executives, directors and senior managers of Arts Council regularly funded organisations should attend this opportunity to get thinking, get immersed and get participating with digital opportunities.
    When?
    29 June 2009
    How much will it cost?
    The event is free to the Arts Council’s regularly funded organisations.
    Where?
    AMBITION AGENDA - 29th June
    9.45am Tea/Coffee
    10.05am: Get Thinking!
    Welcome from Adrian Friedli who will give an overview of the Arts Council England's new corporate priority strand, Digital Opportunity.
    10.15am: Introduction to the world of 2.0 by Hannah Rudman of AmbITion
    Hannah will give a speedy overview of the AmbITion project, explain the focus of the roadshow and talk about why digital development is essential for the arts sector. Explaining how changes in socio-economic and cultural behaviours affect the landscape in which we work, Hannah will show how digital developments create benefits and opportunities for any arts organisation. For more information on Hannah and her work visit: www.hannahrudman.com
    10.40am: Case Study: Kay Wells and Liz Wilson, Oldham Coliseum Theatre
    Liz and Kay will present a case study of the Oldham Coliseum theatre’s journey through digital development. They will outline the organisation’s journey, the results and the lessons learnt.www.coliseum.org.uk
    11.20pm Questions from the floor and debate with the morning’s speakers
    11:30am Comfort Break and Coffee
    11.45am: Introduction to the Yorkshire online social network http://shifthappens.ning.com and Get Immersed! Workshops and Seminars from the AmbITion team
    12.00 - 1.00pm - Session 1 Get Immersed! Workshops and Seminars
    Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0 organisation. The sessions are run twice for one hour each. See overleaf for workshops and location.
    1.00 – 1.55pm Lunch & Networking
    2.00 – 3.00pm - Session 2 Get Immersed! Workshops and Seminars
    Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0 organisation. The sessions are run twice for one hour each. See overleaf for workshops and location.
    1. 4iP Masterclass
    Steve Manthorp is an artist, digital arts consultant and project manager. He will talk about 4iP, Channel 4 ‘s Innovation for the Public fund which aims to deliver publicly valuable content and services on digital media platforms with significant impact and in sustainable ways. Representing one of the biggest and most exciting calls-to-action for the delivery of effective, high quality, new and emergent digital media. (Take a look at the 4iP Yorkshire creative network here). www.manthorp.com 30 people maximum per session.
    2. Participation 2.0 Masterclass with OurManInside
    Social technologist Christian Payne is: www.OurManInside.com. He will talk about his exploits using the latest social media devices and platforms and give everyone from beginner to expert new ideas about how to get audiences and stakeholders - and even politicians - engaging with you. 40 people maximum per session.
    3. Digital Video for Beginners Masterclass
    If you’ve ever wanted to create digital video, this is the workshop for you. Lets Go Global, an Internet TV and digital video production company, will give insight into what content might exist in your organisation, and how you might capture and disseminate it! www.letsgoglobal.tv 25 people maximum per session.
    4. Intellectual Property Advice masterclass
    OWN-IT will give an overview of the intellectual property (IP) issues around digital content and some of the solutions. Intellectual property advice from people who know that content and live experience is the business of the arts. 25 people maximum per session.
    3.05pm Get Participating! Twitter Masterclass and Signposting to resources
    Ambition Team.
    3.15pm: Question Time & Plenary
    A chance to debate with the workshop speakers will answer your questions about digital development and reflect on the themes of the day.
    3.30pm Coffee and Shift Happens attendee arrival
    4.00pm Keynote: Alex Fleetwood
    Alex Fleetwood founded Hide and Seek, the UK's first festival of social games and playful experiences, in 2007. As well as Hide and Seek, Alex has produced projects including The Eternity Man, a film opera for Channel 4, and The Soho Project, an ARG for the London Games Festival. He recently produced Last Will, the prototype of a hybrid real world / online experience with Punchdrunk and HP Labs. Alex is a member of the ACE delegation to SXSWi, sits on the London artists advisory panel for Artists Taking the Lead and is a member of the Courvoisier Future 500. www.hideandseekfest.co.uk
    4.45 – 5.00pm Panel Debate and Questions from the floor.
    Panel:
    Alex Fleetwood, Bill Thompson, Dave Moutrey, Hannah Rudman
    5.00pm AmbITion event end and Shift Happens continues.
    Shift Happens
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    Drinks
    At the end of the day join us for a glass of wine and networking.
    Social Network
    The Shift Happens and AmbITion Yorkshire social network has been launched. It is a place for you to discuss, share and collaborate on your own regional network. Sign up to join the conversation!
    Producing Digital Shorts
    AmbITion’s digital content producers will rove around gathering footage, interviews and vox pops to create short digital videos that can be accessed by all after the event
    Virtual Programme
    This will run through the day, and be available after the event
    Hotels
    You can find a range of hotels by going to Visit York

    When & Where



    York Theatre Royal
    St. Leonard's Place
    YO1 7HD York
    United Kingdom

    Monday, June 29, 2009 from 9:45 AM to 5:00 PM (GMT)


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    AmbITion



    What is AmbITion Scotland?

    AmbITion Scotland is a £1m digital development programme for 2012/3 specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland. It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies.  getambition.com